1. Make your content fit the location
As part of the initial concept development, you should carefully consider how and where you want to distribute your VR content. If you are planning to show you experience in busy environments you would want to keep your experience short and intuitive. 

2. Keep your staff happy
Aim for a solution that is easy to operate. Whether you are using VR in your showroom, at events or at meetings, it should be easy for your staff to support the users and manage the hardware. 

3. Safe and appealing staging
The presentation of your VR experience should be visually appealing and blend into the overall design of your booth or showroom. We recommend that you allow your visitors to sit down during the experience.

4. Think scalability​
If you intent to produce new content over time or scale up the campaign to more locations, you should consider a CMS platform through which you can manage your content and track view-counts and other usage data.

5. Enable the side-effects
Innovative campaigns should also be suppported by active PR, while local advertizing and social media activities can raise further awareness!