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B2B, EVENTS & SHOWROOM VR
Show your real value. Virtually.
Impactful product presentations
Give your audience a sense-of-presence at places that are ideal for communicating your purpose and product USP’s. You can even allow your audience to virtually interact with your products. Wherever you meet them!
A big impression in a short time
In VR you will have the undivided attention from your audience. They are cut off from the noise and stimuli of the surroundings and they become very receptive to your messaging. This makes VR a powerful tool at events and tradeshows.
Give extraordinary experiences
VR is superior to any other media when it comes to generating emotional engagement. And, as an innovative technology, VR can help attract attention, and give your audience extraordinary product- and brand experiences.
Ørsted welcomes their guests with engaging immersive experiences at 31 offices, sites and visitor centers around the world.
How to use VR in B2B marketing.
1. Keep your content short and intuitive
In the initial concept development, you should carefully consider how and where you want to distribute your VR content. If you are planning to show you experience in busy environments you would want to keep your experience short and intuitive.
2. Keep your staff happy
Aim for a solution that is easy to operate. Whether you are using VR in your showroom, at events or at meetings, it must be easy for your staff to support the users and manage the hardware.
3. An appealing staging
The presentation of your VR experience should be visually appealing and blend into the overall design of your booth or showroom. We recommend that you allow your visitors to sit down during the experience.
4. Think scalability
If you intent to produce new content over time or scale up the campaign to more locations, you should consider a CMS platform through which you can manage your content and track view-counts and other usage data.
5. Enable the side-effects
Innovative campaigns should also be suppported by active PR, while local advertizing and social media activities can raise further awareness!
Food Nation use VR to attract attention and convey messages effectively at industry events. The Plug&Play VR podium features a storage space with foam to protect the VR devices during transportation.
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