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VR is a powerful media, and you can virtually take your audience to the places that are ideal for conveying your stories and messaging.
Superior message receptivity
When your audience is in VR, you will have their undivided attention. They are cut-off from the surroundings, and become very aware and receptive.
VR is superior to any other media when it comes to generating emotional engagement, and the technology has often been referred to as the “ultimate empathy machine”. So, if you want to make a big impression in a short amount of time, VR is a very powerful tool.
RED CROSS | IFRC
Amid the Syrian conflict prduced and launched a pan-European VR event campaign. We delivered pop-up stand materials and used Plug&Play VR to make it easy for Red Cross' volounteers to distribute the experience.
EVENTS & POP UP's
How to use VR at events or as a street marketing tool.
1. Keep content short and intuitive
In busy environments you must keep your experience short and intuitive. It should be suitable for first-time users of VR and interactivity should be limited.
2. Get your staff on board
Keep your staff involved early in the process, and aim for a self-operating kiosk solution that minimizes the efforts needed to support the users and manage the hardware.
3. An appealing and safe staging
The presentation of your VR experience should be visually appealing to draw people in. We advise that your audience is allowed to sit down during the VR experience.
4. Think scalability
If you plan to produce new content over time, or scale up to more locations, you should consider a CMS platform through which you can manage your content and track view-counts over time.
5. Enable the side-effects
Retail VR experiences should be supported with local advertizing and social media activities to raise further awareness! VR has also proven very capable of attracting press coverage.
Ørsted VR | Pop-up at Copenhagen Airport
During aclimate conference in Copenhagen, we helped Ørsted install self-operating VR kiosk's next to the luggage belts in Copenhagen Airport. Her all the international travellers were invited to see the world from outer space to understand how we all share the same home.
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